Jim Nielsen currently lives in NYC working as the lead designer for an enterprise software startup. As much as he loves the city, he misses the red rocks of his boyhood home and the beauty of the desert southwest. He loves to ski, golf, fish, read, eat street tacos, learn new things (currently he's into calligraphy), and take road trips immersed in the music of Bob Dylan. However, his true passion is to analyze complexity and transform it into simplicity.