Surveys are a good way to collect opinions, but rarely a good methodology to understand behaviour. Surveys are useful when you need a numeric answer to a...

The “Net Promoter Score” and the “Customer Effort Score” are two ways of measuring customer satisfaction. Let’s look at the similarities and differences.

Task scenarios accompany user tests and are used as a way to check whether a user story is effective, efficient and satisfies the user needs. The following...

“Design sprints” and “design thinking” are recognised creative strategies used by designers. This article will look at the similarities and differences...

The usability of a product is contextual and depends on the different roles of users, environments and tasks they need to do. It’s important to measure...

Style guides aren’t all about visual design–they can be used to set standards for all aspects of a project, including accessibility guidelines.

Let’s take a refreshed look at the term “gamification”; where it stems from, how it’s been used in web design over the years, and whether or not it’s...

The “deliverable”. A simple concept to understand, but difficult to explain properly. Let’s have a go..

Prototyping is a multi-disciplinary activity, spanning across digital design, industrial design and everything in between. Whilst being precursors to the end...

“Affinity diagrams” are a UX designer’s tool, used to capture and synthesise qualitative data. This tutorial will look at preparation, recruitment, building...

Let’s have a look at affordances in the digital realm, specifically how we can take these principles and apply them to the everyday UI elements we create...

“Qualitative research” is used to explore users’ reasons, opinions, and motivations–building an interview guide is a crucial step in this process. In this...